Episode 296. Your brand isn't boring, you're making boring decisions
This episode of The Art of Entrepreneurship is for every founder or marketer who swears their industry is “too boring.”
I hear it all the time: from insurance to logistics to compliance to manufacturing, brands saying they can't be bold because their industry just isn't fun. But here’s the truth: your industry isn’t boring. You might just be showing up that way.
What makes brands dull isn’t the work they do, it’s the way they talk about it. The safe language. The copycat visuals. The buzzwords that sound just like every competitor’s. I’m unpacking why the most “boring” industries actually have the most potential to stand out when you tell real stories, have a clear point of view and show up with courage instead of hiding behind corporate generics.
Tune in to learn why companies in so-called “boring” industries like Mailchimp, Gusto and ClickUp stand out—and how you can win by choosing to show up and be bold.
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