Episode 297. How to humanize your brand w/ Rich Turgeon, Creative Director & Head of Brand at AtlasFX
This episode of The Art of Entrepreneurship is for anyone who knows their brand should feel more human but isn’t confident in how to actually make that happen.
My guest is Rich Turgeon, a creative director, writer and musician who has spent his career bringing personality and storytelling into industries that don’t always feel human, like tech and finance.
Rich and I talk about why video creates trust quickly, how showing real people reduces uncertainty in big buying decisions, and why “I need a bigger budget” is usually just fear talking. We also get into the creative habits behind Rich’s work, the simple tools teams can use to create strong content and how to use AI without losing the human element.
Tune in for practical guidance on humanizing your brand and getting started—even if being on camera scares the hell out of you.
About Richard Turgeon
Richard Turgeon is a seasoned creative director with experience leading work for Google, Dolby, Microsoft, PayPal, HP, Wells Fargo and other global brands. He’s known for building and inspiring high-performing creative teams, driving measurable results and developing work that blends personality with clarity. Rich brings a mix of writing, design, film and music into his approach, helping brands show up with a more human, memorable presence.
Richard is currently leading brand strategy, messaging and creative direction for AtlasFX, a fintech firm specializing in FX risk management, and its two sister companies.
Connect with Richard: Website | LinkedIn | Instagram | YouTube
If you like this episode, here are some others you'll enjoy.
Embracing intellectual humility w/ Dave Hersh, Founder & CEO of In Tandem
Testing social strategy & recovering from failure w/ Creator and coach Quentin Allums
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