Episode 295: Disarming stakeholders to get to the truth
This episode of The Art of Entrepreneurship is for marketers who know real insights don’t come from slide decks; they come from honest conversations.
Whenever my team kicks off a big project—a rebrand, new messaging, or website—we always start with stakeholder interviews. And I’ll tell you right now: those conversations are where the truth hides. But you’ll never get to it unless you know how to disarm people.
In this episode, I share how to move past polished, “safe” answers and create the kind of conversations that actually change the trajectory of a project. It’s not about having a perfect list of questions—it’s about showing up as a human first. I explain how setting the tone, leading with vulnerability, and asking the right follow-ups can turn guarded responses into honest insight.
Tune in to learn how to disarm stakeholders, earn their trust, and uncover the truths that make your messaging, and your marketing, actually work.
If you like this episode, here are some others you'll enjoy.
Asking the right questions w/ Holland Martini and Maria Vorovich, co-founders of GoodQues
Finding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing Director
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