Episode 332. Strategic depth vs. execution: why marketing strategies fall apart w/ Steph Gambino & Kelley Rogers

Interview

Aug 4

Making a strategy is the easy part. Making it work is where things get messy.

In this episode, I'm joined by two people who see that gap every day with our clients at Accelity: Steph, an account director who manages complexity and keeps strategy moving, and Kelley, our senior copywriter who translates that strategy into messaging people actually respond to.

We talk about why a strategy that feels solid in one meeting can unravel the moment more stakeholders get involved, how to spot a brand strategy that's built on copying competitors instead of finding its own voice, and why "surprise feedback" late in a project usually means someone was left out of the room too long.

Steph and Kelley also share what's different about the strategies that actually work—bringing creative in earlier, testing new positioning before a full launch and choosing to stand out instead of blending in.

Tune in if your strategy looks great on paper but keeps falling apart in execution, and you want to know how to fix that.

About Steph Gambino

Steph is Account Director of Brand at Accelity, keeping strategy, creative and client relationships moving in step with each other. With 10 years of marketing experience across agency and in-house roles, she's built her career at the intersection of communication strategy, organization and strong relationships.

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About Kelley Rogers

Kelley is Senior Copywriter at Accelity, crafting smart, compelling content for a slew of your favorite brands. With over a decade of experience across PR, content marketing and creative writing, she's shaped messaging for companies of all sizes with clarity, purpose and a touch of edge.

Follow Kelley on LinkedIn →