Episode 331. Will AI replace marketing? Here's where the line actually is. (My stance on AI)
This episode of The Art of Entrepreneurship is for agency owners who've been told AI is coming for their business next.
Three AI-first founders have joined the show this year: Dr. Alex Mehr, Yoni Tserruya of Lusha and Amos Bar-Joseph of Swan AI. This time, I'm sharing my own take (including a few opinions I usually only say over drinks).
AI changes everything for agencies, full stop. Agencies that aren't adopting it in every department are going to fall behind, and eventually they'll become obsolete. But adoption isn't the same as replacement: AI can't do the strategic and creative thinking clients actually hire an agency for, and knowing exactly where that line sits might be the most important question in services right now.
Tune in if you're ready to find the line where AI's usefulness ends and your professional judgment becomes the entire product.
If you like this episode, here are some others you'll enjoy.
Episode 304. Your prices aren't too high; your perceived value is too — Why pricing power beats discounting
Episode 324. Headcount is not a status symbol w/ Amos Bar-Joseph, Co-founder and CEO of Swan AI — Scaling through leverage, not headcount
Episode 319. Building with instinct while scaling with best practices w/ Yoni Tserruya, Co-founder and CEO of Lusha — Keeping human judgment in the loop
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