Episode 273. The buyer’s journey is not linear
This episode of The Art of Entrepreneurship is for anyone out there trying to build an effective marketing strategy but feeling stuck in the outdated funnel mindset.
I’m sharing what I’ve been talking about with clients (and thinking about constantly): how today’s buyers actually behave. They’re doing their own research, bouncing between channels, and making decisions on their terms—not following some perfect linear path we mapped out.
Tune in for real advice on how to meet your buyers where they are, build foundational content that works, and create brand awareness that actually leads to results.
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