Episode 294. Your brain lies to you w/ Bizzie Gold, mental health innovator and behavior expert
This episode of The Art of Entrepreneurship is for leaders who know self-awareness matters—but still find themselves repeating the same patterns.
My guest is Bizzie Gold, an innovator and disruptor in the field of mental health. Bizzie and I discuss why our brains “lie,” the idea that there are three sides to every story, and how perception filters shape what leaders see, say and do.
We talk about Brain Pattern Mapping, her proprietary system that decodes subconscious drivers with 98.3% accuracy, plus what it reveals about founder behavior: tunnel vision, workaholism, and the relationship trade-offs that often come with high performance. We also dig into why awareness isn’t enough without precise, opposing actions, and how to build “dynamic range” in communication across your team.
Tune in for practical insights on spotting self-deception, aligning roles to how people actually think, and taking the first steps to rewire unhelpful habits so you can lead with clarity—not just willpower.
About Bizzie Gold
Bizzie Gold is a tech founder, behavior futurist, and industry disruptor who invented Brain Pattern Mapping—a behavior and thought prediction technology proven to be 98.3% accurate. Her proprietary system decodes the subconscious patterns that drive human perception and decision-making, providing a revolutionary alternative to traditional mental health models.
She is also the #1 best-selling author in Neuropsychology for her book, Your Brain is a Filthy Liar, which exposes the hidden mechanisms that keep people stuck in cycles of sabotage, conflict, and emotional chaos. Gold’s work fuses data science, neuropsychology, and pattern recognition to deliver sustainable rewiring at scale—without the emotional or financial codependency of therapy.
Connect with Bizzie: Website | Instagram | LinkedIn | Podcast
If you like this episode, here are some others you'll enjoy.
Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.