Episode 329. How to win the end of the year (hint: it starts now)
This episode of The Art of Entrepreneurship is for founders who assume August is a throwaway month because everyone's out of office.
Today we're talking about the difference between resting on purpose and coasting by accident, and why the two get confused every summer. This isn't a hustle-culture take; it's the opposite, and it’s a distinction I've come back to all year.
I share the story of a dead Q4 we had a few years back and how tracing it back showed the real problem started in July, not October, because the pipeline that feeds Q4 always begins two to three months earlier. I get into why service businesses need to manage for even capacity across months and not just total revenue, and why the quiet months are exactly when the biggest pipeline pushes should happen instead of the loudest ones.
I also share why I've started counter-scheduling my own time off, taking my breaks when everyone else is working and working when everyone else is out. (Side note, it's one of the most practical ways I've found to stress-test whether a business actually runs without you.)
Tune in if you're ready to stop treating August like a dead month and start treating it like a head start.
If you like this episode, here are some others you'll enjoy.
Episode 248. It's not time to slow down: generating business at the end of the year — Momentum doesn't pause at the end of the year
Episode 287. Are you taking a break, or running away? 6 tips for building a life you love — How to tell if you're resting or just running from something
Episode 218. Marketing & sales strategies to fill your pipeline in Q1 — Tactical lead-gen moves, from LinkedIn growth to working referrals
Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.