Episode 306. How I would build a company from scratch today
This episode of The Art of Entrepreneurship is for founders who want to build a company that actually makes money from the start. If you’re thinking about what to prioritize early, or how to refocus a business that isn’t generating consistent revenue yet, this episode will help you reset.
If I had to build a company from scratch today—with no audience, no awareness and no momentum—I’d start with revenue.
In this episode, I walk through exactly how I’d rebuild a company with the goal of getting paying customers as quickly and intentionally as possible. I break down how to identify a problem people are already paying to solve, how early sales shape smarter decisions and why focus makes everything, from messaging to growth, easier.
This episode is about building from reality, not assumptions, and letting revenue guide what you build next.
Tune in if you’re building something new, rethinking your priorities or ready to stop guessing and start selling with more clarity.
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