Episode 336. Niche down to scale up w/ Chris Widmayer, Founder and CEO of Penrod
This episode of The Art of Entrepreneurship is for founders who are scared that niching down means shrinking their business.
My guest is Chris Widmayer, founder and CEO of Penrod, a healthcare consulting agency and Salesforce partner. Penrod was never meant to be a consultancy at all, yet 14 years later it's one of the top five healthcare partners in the entire Salesforce ecosystem.
We talk about the multimillion-dollar RFP he wrote at a bar until closing time, why he committed to a single vertical even though it slowed growth for three years, what a technical founder learns about himself stepping into the CEO seat, and what changed after 10 years of bootstrapping and an $8M raise.
Tune in if you're sitting on the fence about going narrow and you want to hear what it actually costs and what it actually gives back.
About Chris Widmayer
Chris Widmayer is the founder and CEO of Penrod, a healthcare consulting agency and Salesforce partner built to create exceptional patient experiences. With a background in software development, Chris has a rare ability to translate complex technical concepts into strategies healthcare IT leaders can actually act on. He's a sought-after voice on unified data, AI readiness, and HIPAA-compliant marketing infrastructure.
About Penrod
Penrod is the Salesforce and Snowflake partner for implementation, advisory and managed services in healthcare and life sciences. Founded in 2011 and HIPAA compliance accredited, Penrod has helped hundreds of companies, from startups to the Fortune 500 and from specialty clinics to major health systems, build the technology behind better patient experiences.
If you like this episode, here are some others you'll enjoy.
Episode 327. Your old role has expired – Stepping into the job your company needs now
Episode 324. Headcount is not a status symbol w/ Amos Bar-Joseph, Co-founder and CEO of Swan AI – Growing without over-hiring
Episode 323. You probably don't have a marketing problem. Here's why.– Why specificity beats reach
Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.